Today over 88% of people trust reviews as much as personal recommendations. Also, did you know that the majority of consumers, if not all, will read reviews before purchasing something? Potential customers need reassurance that they are making the right choice and spending their money wisely. This means past customer feedback can heavily influence their decision, especially if they plan to buy a product or service they haven’t tried before.
Some companies understand the importance of customer reviews and fully utilize them. They know that consumers will pay more attention to other shoppers’ opinions. Indeed, a user testimonial has arguably more value than a high budget professional commercial.
You might have seen online, especially on social media, customer review video adverts of a person talking about how great a product or service is. They might be describing a beauty product, a theatre show, a restaurant experience, a real estate agency, or even a sustainable toilet roll! Companies are now investing their marketing budget on social proof content as they have seen how efficient this type of promotion is when attracting new customers and generating more revenue.
In this day and age, customer reviews are essential for any business looking to stand out from the competition and catch the attention of its target audience. In this guide, we will explain how to use online reviews to your advantage and highlight the different ways in which review platforms can help you reach your business goals. Let’s get started.
Solidify Your Online Reputation With Customer Reviews
Websites are an essential tool for businesses looking to improve their visibility. Websites give millions of internet users the chance to find you, learn more about who you are and purchase from you. It also helps solidify your credibility. First impressions count, and having a website can help reinforce your professional image and reputation, which, in turn, builds consumer confidence.
If you’re looking to reinforce your credibility, make sure to showcase your best reviews on your website (if you haven’t yet). Placing positive reviews on specific pages of your site, such as the homepage and checkout page, can reassure your potential customers that it’s safe and smart to do business with you.
There are different types of integrations that you can use depending on how you want your reviews to be displayed. With heavier integrations, you can present real-time 4 and 5-star reviews on your website as well as images left by your customers. With these extensions, visiting customers can review your business from the plugin displayed on your website without having to access a review platform like Psydro. In this way, you can keep customers on-site, so they can keep browsing and shopping with you.
However, if you are looking for a lighter integration, you can always rely on Trust Badges. Dynamic trust badges will show your overall star rating and the number of reviews you have on a third-party review platform. However, if you prefer something more minimal, static trust badges will let users know you have reviews on other platforms, making you look more trustworthy and transparent.
Get to Know Your Customers Better
Reviews are a great resource to help build your online reputation. They validate your effort by publicly expressing the experience they had with your company. In turn, you’ll have gained valuable user-generated feedback that states how incredible you are, catching the attention of potential customers.
What’s more is that multimedia reviews, which include images, videos, voice notes as well as text, give interested consumers a real insight into what it would be like to purchase from your company. This is one of the main reasons businesses use reviews as part of their marketing efforts. However, you can benefit from these reviews in other ways. If used strategically, online reviews can tell you a lot about your customers’ experiences when shopping with you.
Are they happy with your service? Do they think your product or service is high quality? Is there any constructive feedback that’s been repeated on several occasions? Is there any specific aspect of your business your customers are pleasantly surprised with? By taking on board what your customers say, you can celebrate your successes whilst improving aspects of your business that your customers have mentioned.
What if there was a less public way of gathering important information regarding your customers? Online feedback is essential for every business, and through that, you can grow and improve. However, reviews are public, available for everyone to see.
Have you ever wanted to ask your customers questions about specific aspects of your business without having it shown to everyone online? For instance, you may want to ask how you can improve your service or are interested to see if a new product will be generally accepted and bought.
Some third-party review platforms like Psydro offer a feature that allows you to ask your customers several questions (including possible answers) that will appear once your customers have written a review about you. These answers will not be public. Instead, they will appear on your dashboard so you can gain a better understanding of your business efforts. Through this tool, you can make the required changes to your business plan without second-guessing your actions.
Capture Valuable Customer Feedback
Your customers will occasionally write a review about your business of their own free will. However, this doesn’t happen as often as we’d like to, and usually, your customers will need a little push.
If you want to gain more reviews, you should consider inviting your customers to leave you feedback once they have purchased one of your products or services. Also, make sure to use different tactics to get the most out of it.
For instance, most review platforms will offer email invitations where you can ask your customers to leave a review about their experience with your company. Through this, you’ll collect more feedback which will later be presented on your third party review page. Email invitations can become a great tool for your business. However, it doesn’t always work out as well as you may expect.
Emails can be overseen, lost, placed in the junk folder and even ignored. Of course, this is not always the case, and a number of your customers will take action after seeing your invitation. But just to be sure you’re doing everything you can to gain that all-important feedback, shouldn’t there be another way to collect reviews?
Exclusively on Psydro, you can also use the Capture tool, a feature that will help you get real-time feedback. You’ll be given a unique review link that you can share with your customers via SMS, WhatsApp, email, app on a mobile device, QR codes, chatbots, Facebook Messenger, Instagram and more. This way, you can capture online reviews in the fastest and most efficient way possible.
Let’s say you are a restaurant owner who’s looking to collect online feedback. Once your customers have finished their meal, and are waiting for the bill, you can ask them to scan a QR code found on the table and leave a review about the experience. Your customers will have a few minutes to spare, and their positive experience at the restaurant will be fresh in their minds, so they’ll be more likely to review your business. Your customers leave the premises fulfilled whilst you get important reviews that will solidify your reputation and gain you new customers.
Capture allows you to strike whilst the iron is hot and, due to its versatile use, you can take advantage of the review link in several ways. Using both email invitations and the Capture tool will allow you to get the most out of your customers.
Use Branding to Attract Potential Customers
Branding is extremely important; it helps you make a memorable impression whilst distinguishing yourself from your competitors. Branding can also help clarify what you offer and maintain a clear and consistent professional image. Brand identity is not just about your logo, name and strapline. It also consists of your culture, vision, mission, language, behaviour, communication; anything that encompasses your business. By using this to your advantage, you’ll stand out within the overcrowded market and foster loyalty-based relationships with your customers.
We’ve discussed that it’s not enough to wait for your customers to leave you a review. Instead, you should actively collect online feedback through email invitations and other tools to establish your reputation and become more visible online. However, creating and sending invites through third-party review platforms can usually look unappealing and impersonal, as your branding is not included within the email.
However, not all review platforms will take your spotlight. Instead, a few will allow you to customise this invitation to reflect your branding and identity. Your customers will have purchased from you, which means they already know who you are, and will subsequently recognise your email.
Psydro offers you the chance to customise the layout of the page and add your logo, header and brand colours. You can also change the content of the email, add your social links and even select a rating type image. By customising your invite with your branding, you will maintain your professional image whilst standing out from the other messages. This invitation should be about you, not us or any other review platform.
But why stop at email invitations? Your brand identity should be apparent within every step your customers make, no matter if they are on your website or the review platform of your choice.
With this in mind, your page on a third-party review platform should reflect who you are, giving consumers an understanding of what you look like and how credible you seem. This page is not about review companies promoting themselves, but it’s your chance to make a memorable first impression. So, be sure to add your logo, header and background colour to your review page.
Except for Psydro, no other review platform will enable you to customise your business profile. We want to help you succeed and reach all your business goals, not take your spotlight. Thus, it makes sense you should take centre stage on your own page as well as on your email invitations.
Become More Visible Online With User-Generated Content
Did you know that most users don’t scroll past the first page of a SERP? Unfortunately, this makes it even more difficult to be found online, especially if using organic SEO. The best way to solve this issue is by owning pages on the internet. Think about it, the more results you possess, the more likely one of these will appear higher on a search engine. Your website and social media profiles are some of the results you own, and the more you have, the better. One way of increasing this number is by joining a review platform.
For instance, Psydro offers Rich Snippets to every business that subscribes to one of our plans at no extra cost. A normal snippet contains a title, description and URL, whilst a rich snippet will show other valuable information such as the number of reviews and star rating. By showing more information, you give users a clearer insight into your page, increasing click-throughs and reducing bounce rates.
Also, Google loves content. Released in 2015, the Google Quality Rater states that content is one of the most important ranking considerations. So, each review that you gain represents another unique piece of user-generated content, which increases the number of potential keyword variations. In the long run, this online feedback will improve your SEO ranking as Psydro provides Google with unbiased, independent information about your company.
Visibility is vital for a business’s success. No matter where your potential customers are, your goal is to stand out from the competition and win their attention, are we right? At Psydro, no matter how large or small your business is, we believe that you should have an equal opportunity to be visible on our platform.
Our unique Listing Logic facility will place companies with the latest reviews at the top of their relevant categories. If you have received the most recent review on Psydro, you will take prime position within your business category. However, if another company is reviewed, they will take the top spot, and you will move to second place, and so on. So, regardless of your company’s size, the more consistent reviews you have on Psydro, the more visible you’ll be to potential customers.
Being visible online can make or break your business, so be sure to use every tool at your disposal to stand out from your competitors.
Use Time to Your Advantage
Having an automated process can be ideal if you don’t have sufficient time in your day to focus on certain tasks. For instance, let’s say you want to collect more online reviews as you’ve seen that user-generated content is more impactful than traditional advertising. However, you can’t find the time to send an email review invitation to every customer that purchases from you, losing the opportunity to get that valuable feedback. Thankfully you don’t have to worry about this.
Some review platforms will allow you to automate your feedback requests. By syncing your order confirmation or payment email with a third party review website, an invitation will be sent automatically to your customer on your behalf. Also, you can select the perfect time gap between when your customer has received the service or product and when the first feedback request lands in their inbox.
Also, if your customers take the time out of their day to write you a review, it shouldn’t go unnoticed. For customers, the journey doesn’t finish once they have received your product or service; many businesses forget that. It’s about the whole experience, including the packaging, branding, customer service, your availability and your appreciation. So, if a customer writes a review about you, then make sure to respond to it. If it’s a positive review, great, you have a satisfied customer, and you can respond by showing your appreciation. But if you receive negative feedback, which can sometimes happen, make sure to acknowledge their opinion, thank them for their time and let them know what you’re going to do about the issue raised.
Responding to reviews is a crucial way of showing how much you value your customers, which will help build loyalty and maintain a positive, professional reputation.
However, you may not have the time to respond to every customer review, and it’s understandable. Thankfully, there are ways to automate this process. You can create different responses for each star rating, giving your customers a truly personal experience without having to lift a finger. You can even set a time frame for when you wish the response to appear online. After this one time setup, you can relax and focus on other aspects of your business, knowing that your review responses will be taken care of on your behalf. Also, if you ever wish to change or edit these responses, you can always do so through your business dashboard.
Promote Your Best Customer Reviews on Social Media
Showcasing reviews on your website and third-party platforms helps you look credible and trustworthy. But why stop there? Even if a shopper isn’t aware of your company, promoting positive reviews can increase your visibility and persuade new customers to give you their attention. Indeed, social proof is based on the idea that when feeling uncertain, our first instinct is to find answers from what others are doing and saying. So, if a consumer doesn’t know whether to buy your product or service, finding positive feedback about your company can push them towards your direction.
With this in mind, showcasing reviews on social media can be another crucial way of promoting your brand. Last year, over 3.6 billion people in the world were using social media, and this number is only projected to increase. Imagine the number of people you can reach! Your social media profile can be seen as your business card, so it seems only right to promote what others are saying about you on there.
With Psydro, you can amplify your customer’s voice by advertising the best reviews on the most popular social media platforms like Facebook, Instagram, Twitter and LinkedIn. With this tool, you’ll have the option to insert your highest reviews on a beautiful, topical and high-quality image that reflects your business, and even customize the content to reflect your brand. However, as you may imagine, you won’t be allowed to change or alter the text the reviewer published; just shorten it for aesthetic purposes.
Use Customer Reviews to Improve Your Credibility
Let’s be honest, there are two daunting aspects when joining a review platform. The first one is the price. Most review platforms will charge £100s per month to use their service, which can be extremely risky, especially if there’s no return on the invested capital. The second dilemma lies in the idea of starting with no reviews on your business page. How would it look if a potential customer wanted to check past customer feedback and realises there are just a few reviews, or even worse, none. It wouldn’t look good, would it?
Thankfully, there’s always a solution. With Psydro, you can import reviews from other platforms straight onto your Psydro page so you can start where you left off. It has never been this easy to populate your business review page!
In turn, your company will look credible and trustworthy, and your potential customers have the option to look at the many reviews left by satisfied shoppers.
Psydro: Not Your Average Review Platform
Psydro is the world’s first social review platform. We power the most immersive and authentic customer feedback for online businesses, helping them improve conversion rates, increase revenue and grow their customer base.
Unlike any other review platform, Psydro is also a social community. Customers can interact with each other, providing companies of any size a unique channel for word of mouth recommendations, social proof and viral business growth.
All our features are designed to help you take full advantage of user-generated content in the form of reviews. We know the power a customer’s voice can have on any business looking to generate more sales and acquire new customers. For this reason, we offer advanced and unique features that can help facilitate this implementation.
By signing up to one of our plans, we’ll help you become more visible online, gain more customer reviews and solidify your reputation. If you’re interested in our platform, please book a demo with one of our experts so we can explain in detail the different ways we can help you reach your business goals.
Also, we are not your average review platform. Have you ever thought that in 2021 a review platform would be self-managed and not cost £100s per month? Psydro offers everything that more established review platforms do, and even more, but starting from only £5 per month! Have a look at our Pricing & Plans page for more information.
We want to help every business reach its full potential. That’s why we offer up to date features at the lowest prices in the industry. It’s not about us; it’s about you!