We live in a digital age where everything can be found online. Today, most businesses have adapted to this shift and created a website where potential customers can visit and shop from them. However, this also means that companies are fighting for attention due to this intense competition. So, being visible on search engines is of the utmost importance if a business wants to stand out from the crowded market. All businesses that have an online presence want to achieve one thing: stand out from every other website so that consumers can find them more easily. To support it, SEO agencies help businesses to increase the visibility of websites with their Search Engine Optimisation services.
Internet users who search for an answer or solution to their problem will get millions of results. Will they check every single website? Of course not. Most probably, they won’t even check past the first page. Thus, having a high ranking on a SERP will allow a business to be viewed as a credible and authoritative website, leading more users to check their page.
This objective may sound complicated and unrealistic as the company has to compete with thousands of other websites. But it is possible, and it can be easier than you might think. All one needs to do is incorporate SEO into their business strategy.
Benefits of SEO
Search Engine Optimization is the action a company takes to improve the quantity and quality of website traffic to a specific website. There are several ways you can achieve this, such as improving title tags, mapping keywords and creating more useful and relevant content. When it’s done correctly, SEO can help increase visibility and traffic as well as attract new leads, improve conversion rates and gain a better ROI.
Search engines such as Google, Yahoo and Bing want to solve their users’ problems and queries. Thus, to do so, they meticulously decide which web pages are more relevant and trustworthy based on the user’s needs and then ranked accordingly. These platforms also check the speed, security, code quality and mobile-friendliness of the website. Based on all these factors, a company’s website or web page will be ranked higher or lower in the list of results.
SEO Agencies: The Masters of Online Visibility
Anyone can become an SEO expert if they have enough time to train and practice. However, for most companies that have to focus on other aspects of their business, it’s not a realistic option. They don’t have time to learn new skills, new software and keep informed of the changes and regulations search engines make.
SEO agencies will improve this aspect for their clients. They are experts in this field and know exactly what to do to improve website traffic.
These SEO agencies will create audits and strategies for their clients. They will take the time to learn about the company (the objectives, competitors & target audience) and also examine the health of the website to see what needs attention. After that, they will create a clear strategy to help their client organically increase their online traffic and visibility.
After a strategy is produced, every SEO agencies will focus on technical SEO. This stage is vitally important as it will improve the technical aspects of the client’s website. In turn, these changes will increase the website’s ranking position in the search engines. After some time, the SEO agency will report back results so that the client can see the progress made and what’s been achieved.
Rich Snippets for SEO: Why Do We Need Them?
Another way of improving a company’s SEO is through rich snippets. Rich snippets help users find relevant results when browsing on a SERP. This is because a rich snippet will showcase more information about a company’s website or web page. Thus, these extra details can be particularly useful for users and potential customers.
From a business perspective, rich snippets can increase click-throughs and reduce bounce rates which in turn can lead to more traffic and increase a company’s Google ranking position.
At Psydro, we offer Rich Snippets on a company’s business listing once they have subscribed to one of our plans (at no extra cost). With Psydro’s rich snippets, a business can benefit from having other important information on the snippet, such as the star rating and the number of acquired reviews.
What We Do
Here’s an example from one of our Verified businesses: Kew Electrical.
Kew Electrical is an award-winning, independent electrical wholesaler who recently subscribed to our top Orbit plan. In just a month, the company has collected over 90 reviews, most of them ‘Verified’ (the customer has written a review after purchasing from them) and holds an impressive star rating average of 4.8/5.
When searching for ‘Kew Electrical reviews,’ the first result that appears is Kew’s Psydro page. The snippet shows one of the latest reviews as the meta description, the star rating and the number of reviews they have acquired on Psydro.
The Ideal Partner Program
Rich snippets can be an extremely useful tool to have, especially when improving your clients’ SEO. Also, nowadays consumers want to read reviews; the more they read, the more committed they’ll feel when making a purchase. So, having a platform, or a variety of them, with several reviews, will help increase your client’s traffic and conversion rate.
We know how much SEO agencies value their clients and their success. Also, to be clear, we are not here to take your clients away from you; you are the SEO expert, and they need your assistance to get results. However, we also know that some of our features and tools will help your clients reach their goals.
Having said that, if you’re an SEO marketing agency, we would like to invite you to our Partner Program. This partnership will allow you to gain a new revenue stream whilst helping your beloved clients grow their online business.
This is how it works. Your agency will earn commission every time you introduce one of your clients to Psydro. Commission will be allocated for every client that books one of our annual plans, with additional bonuses paid when you have achieved 5, 10, 25, 50 and 100 paid sign-ups.
We firmly believe it’s a win-win-win situation. You help your clients grow even more their online visibility and traffic, we help you make more money, and you help us promote and support our company.
If interested, please check out our Partner Program page and download the PDF to get all the information regarding this partnership. This can be found at the bottom of the page where it says “Register Your Interest.”
Thank you for taking the time to read this blog post, and please do not hesitate to contact us if you have any queries or would like to learn more about the Partner Program.