The Importance of Social Media
Today, social media is vital for any company that wants to generate new leads and become more visible online. Social media allows businesses to reach, connect and engage with their target audience. It also helps them increase brand awareness through the content created and published.
One crucial aspect of using social media as a promotional asset is that it’s based on permission marketing. Users that follow your page are interested in what you do and want to know more. Permission marketing increases the chances of users reading the post and clicking on links, creating higher engagement from existing and potential customers.
Also, through social media, a company can effectively build a community. Followers will be invested in the business’s mission and will share their content on their private profile or talk to their friends and family about it. This will help attract new leads and organically divulge the business name.
Social Media Usage
Social media usage is growing year on year. According to Statista, more than 3.6 billion people worldwide were utilizing social media in 2020 and is thought to increase to 4.41 billion in 4 years time.
In a growing digital world, social media is part of our daily life. Whether we want to be informed, entertained or inspired, social media will satisfy our needs. Platforms like LinkedIn, Facebook, Twitter, Instagram and others all have different functions, which is why most people would use more than one social channel to cover all their goals and interests. In other words, there’s something for everyone.
Social Media Agencies: The Social Guardian Angels
It’s hard running a business, there are different aspects to manage, and there’s always something to take care of. Thus, it’s no surprise some companies don’t have the time or skill to create, publish and analyse posts on their social media pages. We all know how crucial these channels can be for marketing purposes, generating new leads and creating customer loyalty.
That’s why hiring professional social media agencies can save a business. Their team knows exactly how to organize and prepare content, report and analyse results, engage and respond to customers and get insights that could be beneficial for the client they’re working for.
We know how vital the work of social media agencies can be to any type of business. The digital landscape is constantly growing and transforming, and your clients need all the help they can get to stay on top of this trend.
What Is Social Media Really About?
As previously mentioned, social media is used to share thoughts, opinions, interests and experiences whilst keeping in touch with friends and family. It’s about user-generated content. This voluntary content is what keeps the platforms going and why these channels have become increasingly popular year on year. Instagram, Facebook, Twitter and LinkedIn are seen as a safe space where users can be themselves, posting their life highlights on these channels.
Another form of user-generated content that is being utilized by millions of companies is online reviews. Customer feedback can help a brand grow, improve and stand out from the intense competition to attract new customers. Consumers trust reviews, they trust them as much as their friends and family. Why? Because people follow people. Indeed, 95% of consumers read reviews before making a purchase. Thus, reviews can become a powerful marketing tool when showcased on a business’s website, third-party websites and social media platforms.
Your client, whether he/she is selling a product or service, should take advantage of this form of social proof if they want to build a credible and trustworthy business.
Review Marketing Suite: Leveraging the Power of Happy Customers
Social media presence is vital for the success of any business that wants to grow online and attract new customers. We’ve also established that user-generated content in the form of reviews can help a company become more credible and trustworthy in the eyes of potential customers. Indeed, 91% of people trust reviews as much as personal recommendations; it helps them get a real insight into what it would be like to shop with a new brand.
What if your client could use these two crucial growth elements simultaneously? Our Review Marketing Suite feature enables businesses to add their best reviews on the most popular social media platforms. They can even add this positive feedback on a high-quality, topical image of their choice to better reflect their brand’s identity.
Leveraging the power of happy customers on social channels will help your clients stand out from the crowded market and maintain a solid reputation.
Help Us Help You Through Our Partner Program
If you’re a social media agency, we’re not here to market our product or take away your clients. On the contrary, we would like to invite you to our Partner Program. This is a revenue opportunity for your agency whilst helping your beloved clients stand out from the intense competition.
This is how it works. Your agency will earn commission every time you introduce one of your clients to Psydro. Commission will be allocated for every client that books one of our annual plans, with additional bonuses paid when you have achieved 5, 10, 25, 50 and 100 paid sign-ups.
It’s really a win-win-win situation for the social media agencies. You help your clients grow even more online, we help you make more money, and you help us promote and support our company.
All you have to do is to join our free Launch plan to be considered. If interested, please check out our Partner Program page and download the PDF to get all the information regarding this partnership. This can be found at the bottom of the page where it says “Register Your Interest.”
If you have any questions or queries, the PDF also includes the contact details of our Sales and Marketing Manager.
It would be a pleasure to have you on board Psydro’s B2B Partner Program. Thank you for taking the time to read this blog post, and please do not hesitate to contact us if you’re interested in the partnership or would like to know more.