All businesses, no matter how big or small, should own a website. Having an online presence is crucial if a business wants to become more visible and attract new customers. However, only 64% of companies do, meaning that over a third of businesses still don’t have a website.
We live in an age where technology has been integrated into our daily life. We use the internet for work, to communicate with friends and family, to shop and as a form of entertainment. This means both your existing and potential customers will be there too.
Having a website can improve a company’s visibility. By creating a website, you’re giving millions of potential customers the chance to find you, learn more about you and shop with you.
Even if you have a store, that doesn’t mean you don’t need a website. What if you have potential customers who can’t travel to your store or, like during the pandemic, you had to close for several months? A website gives you the chance to sell your products remotely, no matter where your customers are.
A website also helps improve your credibility. If customers can’t find you online, they will start questioning your legitimacy. First impressions count and having a website can help reinforce the initial bond between you and the potential customer.
Showcasing your brand can help spark consumer interest. Having an online presence is an easy way to let potential and existing customers know who you are, what you do, what you stand for and what products or services you offer. They can find everything they need on one site. This display of information can also help build an emotional connection with customers, as your ideologies may resonate with theirs.
Finally, having a website can make you more accessible. An online presence will give you and your customers an instant line of communication if they ever have a question or query. Efficient customer service will make you stand out from your competitors and create a loyal customer base as shoppers will see that you care about their happiness.
The Web Development Experts
We’ve established how important a website can be for a business. But how do you create a truly successful website?
Designing and developing a website requires specific skills, and it takes time to learn how it works. That’s why web developers will help businesses that are not tech-savvy enough in this area or don’t have the needed expertise to do so.
A website that looks great and works well is vitally important. It gives potential customers an insight into your credibility, legitimacy and professionalism; whereas a website which works poorly can have the opposite effect and tarnish the reputation of your business. Your website will help make a positive and memorable first impression to those viewing the site whilst distinguishing yourself from your competitors.
Also, if the website works well and people visit it, Google will notice and rank you higher in a SERP. In turn, you’ll become even more visible, accessible and credible, which will help generate new leads and increase sales.
Increase Trust with Extensions & Trust Badges
One way to further improve a website’s success is through integrations.
Psydro offers a range of integrations, or widgets, that can be placed in vital areas of your website in order to promote trust. Showcasing customer testimonials on your site will help you get lower bounce rates and improve your brand’s credibility. We offer extensions for a range of e-commerce carts like Magento and WordPress and a one size fits all iFrame, so there is something for everyone.
We provide a variety of plugins depending on your needs.
Our heavier integration will display the best reviews, including 4 and 5-star reviews, on your website as well as images left by your customers. A plugin slider will display real-time reviews, the latest 10 images, the overall review count and average star rating. Also, this integration is fully customizable, which enables you to seamlessly integrate it with your website branding
Having online reviews on your website will enhance customer trust, which in turn can increase your chances of getting them to purchase.
What’s more, visiting customers can also review your business and products/services from the plugin displayed on your website, without having to access Psydro. This feature will allow you to keep customers on-site, so they can keep browsing and shopping with you.
However, if you are looking for a lighter integration, you can always rely on Trust Badges. Our Dynamic Trust Badges will show your overall star rating and the number of reviews you have on Psydro. If you wish, you can even include a link that will take the customers to your Psydro profile page. If not, we always offer a selection of static trust badges to let users know you have reviews on Psydro, making you look more trustworthy in the eyes of potential customers.
A Win-Win Partnership for Web Developers
Creating a functional and trusted website is not easy, and it takes time. But it can be achieved.
If you’re a web developer or a web development agency, we would like to help you reach your client’s goals by inviting you to join our Partner Program. This is a revenue opportunity for your agency whilst helping your beloved clients create a powerful website.
This is how it works. Your agency will earn commission every time you introduce one of your clients to Psydro. Commission will be allocated for every client that books one of our annual plans, with additional bonuses paid when you have achieved 5, 10, 25, 50 and 100 paid sign-ups.
We firmly believe it’s a win-win-win situation. You help your clients create an impressive and trusted website, we help you make more money, and you help us promote and support our company.
If interested, please check out our Partner Program page and download the PDF to get all the information regarding this partnership. This can be found at the bottom of the page where it says “Register Your Interest.”
Thank you for taking the time to read this blog post, and please do not hesitate to contact us if you have any queries or would like to learn more about the Partner Program.