A Digital World
The past year has been extremely hard on everyone. Life as we knew it had come to a halt as the virus started to affect every aspect of our day-to-day life. We were forced to stay at home relying on online services to help us maintain what we once considered normal; work, education, shopping, social interaction and entertainment all took place in front of a screen.
However, as human beings, we have adapted and made the best of a terrible situation. Thanks to technology, businesses have the chance to survive and even grow by using the digital landscape to their advantage.
Digital marketing has become one of the most crucial components for the success of any business; whether it be a local enterprise or an international corporation. This form of marketing has also been proved to be one of the most effective ways to reach out and acquire new potential customers, as users are spending more time online.
Attract New Customers
To acquire new customers, we first have to understand where they spend their time online. It is apparent that users, due to the physical restrictions imposed by lockdown, spend more time connecting and shopping online.
Social networking has become one of the main ways for individuals to experience social interactions. Through social media platforms such as Instagram, Facebook, Twitter, LinkedIn and others, users can post their thoughts, interests, life events and keep in touch with friends and family on a global scale.
Nowadays, social media is being used worldwide. Statista states that 3.6 billion people have used these social media channels in 2020, and it is forecasted to increase to 4.41 billion in the next five years.
There has also been an exponential growth of time spent on these channels. Today, the average person spends around 2 hours and 24 minutes daily on social media.
During the past year, consumers have resorted to online shopping, buying all essential and non-essential items from e-commerce websites and third-party platforms. Today, purchasing over the internet has become more convenient and easier than ever before.
This online activity is employed globally and it is conservatively estimated that consumers will make 95% of purchases online by 2040.
However, the rise of e-commerce has also brought an enormous increase in online scams. Cybercriminals are using this opportunity to deceive both consumers and businesses alike. These online frauds are affecting consumers’ purchasing decisions as users are constantly questioning a brand’s legitimacy.
How to Convince a Client to Use Your Service
Currently, every business should have an online presence to survive the changing trends. Yet, being online is not enough. Companies should also convey on their websites feelings of trust and credibility if their goal is to attract potential customers and increase their visibility and sales.
1. Reviews and Word of Mouth
Reviews are a fantastic way to strengthen your credibility as a business. Customer feedback not only helps you, the business, to gain real insight into what you’re doing right but, it also helps consumers decide whether to buy a product or service; 93% of consumers use online reviews to make purchasing decisions.
2. Having a Credible Website
When potential customers land on your website via a search engine, the first thing they notice is its trustworthiness and the information contained within your site.
There are different ways for you to improve your website’s credibility. For instance, including social proof such as customers’ testimonials can increase your reliability. In fact, 72% of consumers claim that positive reviews and testimonials make them trust a business more.
Also, the integration of trust badges from third party platforms on your website can increase your credibility and conversion rate, especially if these are placed on the checkout page. Ecoconsultancy conducted a survey and found out that 76% of contestants said that trust logos affected their sense of trust in a website.
The Digital Future
Finding new customers can be a daunting process, especially if you don’t have the appropriate tools or time to focus on your digital marketing.
Your most important marketing asset to acquire leads is your customer’s voice; so start using this to your advantage!
How We Can Help
Psydro aims to help every business stand out from their competition by providing specific tools that will help you improve your credibility, visibility and in turn, conversion rate. For example, we offer a unique Review Marketing Suite that will enable you to gain social proof to reinforce customer trust and obtain new buyers.
The Review Marketing Suite feature is a fantastic resource that will allow you, the merchant, to upload your best reviews on the most popular social media platforms. These testimonials will not only help consumers gain insight into the possible purchasing experience with you, but this feature will also help you promote your business through your customer’s voice.
This tool is included free of charge for every Psydro partner that joins our community. To find out more about additional features, please check out business.psydro.com.