There are numerous ways in which Capture can be integrated within your marketing strategy. Here are some examples of how Capture is being used by our clients.
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This is Fred, he is a plumber. He values each customer he has acquired and finds it really important to build professional, long-lasting relationships. To make the experience more friendly and personal, he gets contacted by phone and is on a first-name basis with most of his clients. Due to his communication method, he uses the Capture link within a text message to collect reviews. Indeed, when the job is done, Fred sends a text, whether through WhatsApp or SMS, to the customer thanking them for hiring his service. He also adds a link at the end asking if they could write a review about their experience with his company.
This is Marc, he is the founder of a new hairdressing business. To solidify his online reputation, he’s placed QR codes around his salon so customers can easily leave a review. The hairdresser attending a client will kindly ask them for a review towards the end of their experience and even offer to take a picture of their hair to add to the review. Marc has found that asking customers right there and then is ideal as, at that point, the customer is extremely happy about their hair transformation. In fact, he’s noticed that it’s always good to strike while the iron is hot.
Hannah is the CEO of an independent hotel. To increase the number of reviews and divulge the hotel’s name, she adds a hyperlink to the email sent at the end of a customer’s stay. The email thanks the customer for choosing their hotel and hopes The email thanks the customer for choosing their hotel and hopes their stay has been as pleasant as possible. Within the final part of the email, she also mentions that she would appreciate it if they could spend a minute to share their experience by writing a review on Psydro.
Rose is the owner of a small tattoo studio. She has built a loyal customer base throughout the past few years, but she’s finding it challenging to get new clients. For this reason, Rose has decided to use the power of online reviews to achieve this business goal.
Once she’s finished tattooing a client and checks they are happy with the outcome, she asks if they wouldn’t mind leaving a review there and then. Most (around 90%) are happy to do it. So, Rose gives them the company’s iPad with the Capture link already open. Whilst they are writing their feedback, she applies the tattoo moisturizer and covers the design with plastic wrap.
Once the tattoo process has ended, the client leaves the studio satisfied, and Rose is delighted to have gained another positive review about her work
Jenny is the manager of a new marketing agency. She decided to utilize customer reviews to solidify the company's online reputation and gain new clients. She collects this feedback in several ways.
She has attached a 'review us now' button to her and her team's email signature so that their clients always have the chance to leave their feedback. In addition, when she sends the end of month report to her clients, she asks in the email if they could please leave a review after reading the report.
On a more general note, Jenny attaches the company's Capture code in their fortnightly newsletter. By using a hyperlink or QR code, she makes it extremely easy for her clients to leave a review (if they want). So, instead of producing specific one-time review requests, Jenny can send out regular newsletters and other content that include the Capture link. By doing this, Jenny has a higher probability of getting that valuable client feedback.
Micheal is a wholesaler. To grow his business, he started using digital marketing strategies to acquire new customers. Micheal has also seen that online reviews play a crucial role in a customer’s purchasing process, and so he’s decided to utilize this to achieve his business goals.
He’s using the review Capture link in three different ways.
Firstly, he’s printed out a QR code and set it up at the trade counter so that customers can scan it and leave a review when they are at the warehouse. Secondly, he’s produced a flyer about the company, which includes a few sentences about how important feedback is for his business. This is given to customers with every delivery to encourage them to write a review. Finally, with those customers he’s on first-name terms, Micheal sends them a text with a hyperlink, via SMS, WhatsApp or email, during their everyday day communications, mentioning that he would appreciate it if they could please leave him a review. This way, he can collect as much user-generated content as he needs, whether it’s at the warehouse, after delivery or through digital means.
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