Accessed from the Psydro merchant dashboard, it can be used on mobiles and tablet devices. Once logged in, simply select "Capture" and a new, secure page will open that will display the "Write a Review" pop-up - this will loop once a review has been submitted, opening up a new, unfilled pop-up.
Imagine the scenario in a restaurant: a tablet is left on the table after the meal to collect feedback. One diner can pass it to the next after they press "submit" – in the moment, if everyone is having a great time, this will be reflected in their comments. The capture page will need to be password activated to go back to the merchant dashboard.
By adding a picture to the restaurant review, this confirms that it is genuine, and it also adds a social vibe.
Imagine a different scenario in your own home, where a tradesman has just completed a job: on finishing a bathroom, the plumber asks the customer to write a review and add a couple of images. What a great way to showcase the finished project, while proving that the work has actually been done.
If the consumer doesn't wish to leave a review, they will have the option to drop an email into a field on the pop-up, which will then pre-fill the merchant's invitation section. The next time they go to "invites" on the dashboard, all of the captured emails will pre-fill the outgoing field.
In this way, the consumer will be given an option if they are in a rush, and the merchant has a second chance to capture data – a better alternative than a point-blank refusal!
Real time feedback is genuinely worth your while, so as a business, you would be very wise to take advantage of the "Capture" feature.
It can improve staff performance, with any issues being addressed in real time so they can be handled by managers - nipping negative feedback in the bud, this will help the employee get back on track to avoid future issues.
It can also increase motivation by recognising positive comments, so that managers can encourage employees' strengths and accomplishments, reinforcing the value of their contribution.
Real time feedback on any aspect of your business, whether it's good or bad, can alert you right away to what's working and what isn't – so you can address the negatives and build on the positives.
In an increasingly tech savvy world, where social media is a massive part of everyday life, everyone is used to making comments and getting fast and efficient answers. Giving them the means to leave instant feedback is a natural progression of their ‘normal’ daily activities.
Maximise your opportunities for customer feedback
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