UGC (User Generated Content)
Due to the benefits it can provide, user generated content has become an integral part of modern content marketing strategies. UGC has many advantages, especially when used appropriately in the design of a new campaign.
How can businesses make the most of UGC?
Taking advantage of UGC will impact positively on all aspects of your business. When used properly, it can increase sales, build customer trust and confidence, strengthen your brand, boost credibility and build stronger customer relationships.
In terms of social media, it can expand your brand's social reach and increase the number of followers. All of these factors can build SEO value for your service or product.