92% of consumers now read online reviews
Various marketing strategies mean that it can sometimes be difficult to gauge the authenticity and accuracy of all the advertising hype. What could be more reliable than the real views of real people? Customer reviews will guarantee that consumers are getting the real story and this can give them the confidence they need to part with their hard- earned cash. Whether a product is good, bad or indifferent, you can bet your bottom dollar that the public will be happy to share their opinions.
92% of consumers now read online reviews
Only 9% of consumers never search online for businesses
48% will visit a company’s website after reading positive reviews
40% of consumers form an opinion after reading one to three reviews
95% of consumers suspect censorship or fake reviews if they don’t see negative reviews
63% of customers are more likely to make a purchase from a website that has user reviews
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